About Metapilot

A background of sales, technology, world travel, and writing make for the skill set you’re looking for in your SEO.

In the mid-90s, I started working with a start-up internet service provider that designed websites and provided connectivity to corporate clients. I was many of those first clients’ first exposure to the concepts of email, domain names, and websites. I explained to them how these technologies worked, sold them their first web projects, crafted their wireframes for use by our designers, determined their internet bandwidth requirements, and provided technical phone support when they needed it. One had to be a jack of all trades in those days and that suited me just fine. I was always much more technical than the average salesperson and more “salesy” than the average geek.

When Google came onto the scene, I was writing technical training manuals for new salespeople in the wide-area network and high bandwidth internet business. When the boss asked that I “see what can be done about our website on Google,” it seemed my unique background in writing, technology problem solving, and sales/marketing was a natural fit for the task and the results were stunning.

I soon resigned from working for the Man and launched my boutique agency dedicated to helping others “optimize” their websites and never looked back. Since then, I’ve helped hundreds of clients get millions of more visitors to their websites with my unique mix of content strategy and technical SEO. As Google changes, my background works even more to my client’s advantage. There will always be a technical component to Google’s algorithm, as well as a marketing component, and being steeped in the fundamentals of both gives my clients a leg up on their competitors.