30 Day Website Analytics & Traffic Study

 

 

Increase the Value of Your Website Redesigns

Before starting an optimization campaign for a website that already shows rankings in at least one of the three main search engines, the website owner is wise to document existing traffic characteristics of a site.  A website owner is a business owner and a thorough understanding of your traffic is an essential component of making your online business successful.

The purpose of the evaluation is threefold:

1) Our website analytics provides you with a baseline measurement against which the success of your optimization project can be measured;

2) It allows us, your search engine optimization firm, to put together a precision proposal based on expected traffic for a set of keywords rather than solely on expected keyword ranking and that means you are going to get more for your optimization project dollar.

3) It enables us to determine whether your conversion ratio (the number of visitors your site currently receives divided by the number of contacts you receive from your site) may also be an issue that needs to be addressed.

This Baseline Analysis Includes:

Website Traffic Analysis

  • Determination of where current traffic arrives to your site from
  • Determination of total traffic to your site and total traffic to individual pages on your site

Keyword Analysis

  • Determination of keywords for which your site is currently relevant (how visitors currently find your site) and in which search engines they are relevant.
  • Determine which pages on your site would be best to develop as keyword landing pages

Back Link Analysis

  • All of your competitor’s website backlinks as found on Google & Yahoo.
  • The specific web page address of each of those backlinks.
  • If anchor text used in the link, that is listed.

Indexation Analysis

  • Determination of how much of your site has been indexed in the search engines and any existing problems the search engines have with spidering your site.

Conversion Analysis

  • Your conversion ratio for individual keywords currently used to find your site in the search engines.
  • Optimal conversion ratios for potential keywords used in your future optimization.

Domain Analysis

  • Domain Age
  • Duplicate Content Check

Our Website analytics & traffic study is the perfect starting point for your search engine optimization project. It's an inexpensive baseline analyis and it gives you all the information you need to get your optimizaiston off to the best possible start. Drop us a line if you'd like to find out more.