A Well-Rounded Approach For Smaller Websites
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The StreamLiner optimization package was created to meet the needs of the typical small business owner who understands the value of SEO and is ready to make a sound upgrade in their site's productivity. It is essentially a one year optimization compressed it into six months, which keeps the price down while still permitting a "full blown" optimization. "Pricing" This is the total project price. There is a fair amount of leeway in the StreamLiner's published pricing to allow for individual differences in website architecture, business goals, and target keyword competitiveness In any case, you can feel secure knowing that your investment is taken seriously and that we'll be looking to apply it to optimization elements that will give you the biggest bang for your buck. "On-page optimization" techniques are those that deal with changes directly on your web pages. For these, we work with your existing web designer to implement the changes. The deliverable for your project will provide clear detail and instructions and will contain all the revised content, meta tags, and architectural changes necessary for the optimization. Content Development This project includes the creation of 5 professionally written pages of content or articles relating to your services and based on keyword research on those services. "Off-page optimization" deals with ranking factors that exist outside of your website and your domain, such as link building and social media factors. Directory Submissions The StreamLiner is conservative in its approach to link building for this purpose: if you have to chose between one or the other, it's wiser to get your on-page ducks in a row first so that search engines have a clear idea of what your site is about and what keywords it is relevant for. However, just to make sure you're not completely shut out in the links department, we'll be doing research on niche directories of value and submitting your site to 50 of those per month during the project. "Analytics & Reporting" No matter whether you are going to review them, someone else in your office is going to read them or no one is going to read them, you've got to get some visitor tracking software set up on your site--you'll thank us later. |
Optional on-going maintenance is available, as are monthly link building and social media campaigns. |
How long does an optimization last once the project is finished?
It can last indefinitely. Many BaseLiner optimizations we do remain on page-one for their target keywords for years--without doing anything more to it after the first three months.
If you have money left over for "maintenance" after doing the BaseLiner, you're better off spending it on link building, social media marketing, or on another optimization project focused on additional keywords. |


