Most social media people will admit that they don't have the intimate grasp of SEO needed to raise rankings for their employer's most compeitive keywords. Most SEOs, on the other hand, will confide that they are not cut out to be online community builders. Such has been the status quo of online marketing departments for many years now.
But Google is raising the stakes.
Your company's participation in social media is now being heavily weighted in Google's ranking software, which means that what--and how--you post, tweet, like, or comment, on sites like Facebook and Twitter is capable of impacting rankings for your website's most important keywords. This evolution lends itself to advanced marketing techniques that gives today's adopters an advantage over their online competitors in the coming months and years.
Should you take greater advantage?
Search engine optimization has evolved since the 1990's as a companion to the keyword ranking technology developed by search engines and today, it is a natural part of online marketing. Social media, too, is an immensely powerful marketing channel that is growing in unimaginable ways on an almost daily basis. Our techniques are well within the search engine's acceptable use guidelines and our clients are already benefiting from them.
You get a well trained, experienced SEO and social media team, ready to step in and work alongside of- or in place of-- your dedicated staff members and/or specialists. We'll put together and execute a purely whitehat social/SEO strategy designed to get your site ranking for your industry's most challenging keywords.
- Targeted social media strategy that will integrate with your existing SEO and social media efforts.
- Implement or enhance your blogging strategy with professional writers who are also subject matter experts in your market.
- Create and grow authoritative social media profiles.
- Build a ligitamate following for your twitter and Facebook accounts.
- Daily tweeting
Your Competitors Grew Up Online
2012's greater emphasis on social signals is a boon for the whitehat SEO community and for forward thinking companies who are tired of spammy competitors outranking them in the search results.
Those companies who are willing to invest in the authority of their websites by creatively engaging and developing brand followers through social channels will be the winners in the coming years.
Will it take some serious SEO know-how to get there? The answer is "yes". Will visitors and consumers benefit? You better believe it.
The third decade of the internet is upon us and those rolling up their sleeves to do bussines on it today, litterally grew up with it. They're a savvy bunch, and super competitive, to boot. It is why Google is evolving, why business online is evolving, and why your online marketing must evolve too.