SEO Consulting for Website Redesigns

 

Preserve Pagerank, Keyword Rankings, & Traffic When Redesigning a Website

For many website owners, it is critical that they maintain maximum continuity of their site’s ranking and traffic factors as they move from an old website to their newly redesigned one. 

The SEO Consulting for Redesign Service is much more than just support for creating a search engine friendly site.  This service effectively documents the search engine and traffic-generating “equity” your previous site has built up in the time it has been online and then transfers that equity to your new site.   Now you can feel confident that your new site will fit neatly within the same search engine and traffic “footprint” that your old site occupied and that your keyword rankings and the backlinks you may have spent years working to build up will be impacted minimally—if at all.

This service is especially valuable for:

  • ecommerce sites that are being redesigned with new front-ends and shopping carts
  • Websites that have been optimized in the past
  • Sites that contain a large amount of authoritative information which is being linked to from other sites
  • Websites that are changing to a new content management system
  • Websites that are changing domain names
  • Almost any site that is more than five years old

First, the SEO Consulting for Website Redesign Service takes a 15 day snapshot of the following factors:

  • The volume and sources of your site’s traffic
  • Your site’s rankings in Google, Yahoo, and MSN for the keywords that currently bring it search traffic
  • Which internal page are helping to drive traffic and rankings for your site
  • The back links that are aiding in your site’s rankings and that are referring traffic to your site
  • Page names, URL structures, and internal linking that are positive factors for your traffic and rankings

Then, when the 15 day snapshot is complete, the data is analyzed and the SEO determines what elements of the old site are critical to ranking and traffic preservation and then works with the Designer to ensure those elements are addressed in the development of your new site.

Providing Greater Value Makes Your Project More Profitable

Most sites rely on links from other websites to bring them their traffic—links in search engines, links in directories, links in social media sites, and links on other websites.  Every link from every site has a unique reason for being there and each has a unique reason for the number of visitors it brings to your site.  As such, every link to your site has a unique value to you. 

Search engines such as Google link to your site based on its content and its authority and the number of people who click on that link is determined by how close to the top of the rankings it is, i.e., higher rankings equals the potential for more traffic.  Every change to your site and its contents has an impact on the factors that the search engines use to determine how high it should rank for a particular keyword and thus, every change has a potential impact on your traffic.

The links to your site from other sites not only helps bring you more traffic, search engines place a value on them as part of their keyword ranking factors.  The words used in those links, the pages on your site they point to, and the content on those pages all play a part in your rankings and traffic.

Changes to your content, meta tags, page names, navigation, internal linking, and URL structure can dramatically impact any number of factors that are helping your rankings and traffic.  Since the very nature of a redesign is to make changes to your site, an impact is inevitable and that is where SEO consulting for website redesign comes in.

 

It's everything you need for a successful transition to a redesigned website.

Start making your site more productive by giving us a call today.

 

Also Available: Backlink Consulting

Get a detailed backlink report on each of your top 20 competitors for primary keyword
Lists the backlinks that are being used by your competition to help them rank for your keywords.  The report lists substantial information about each link as well as the page and domain on which it resides:

  • Total number of backlinks for each competitor
  • Google PageRank of each page containing a backlink and PageRank for each domain
  • Total number of backlinks coming from the same IP address
  • Anchor text of each backlink
  • How many backlinks are from blogs and forums
  • How many backlinks are from homepages rather than interior pages
  • Shows if competitor has backlinks from Yahoo Directory and/or DMOZ
  • Age of each site linking back to your competitor
  • An indication of overall value of each backlink
  • Which sites are providing backlinks to more than one of your top keyword competitors
  • And much more.

With the backlink report, you will know exactly which sites to target for your backlink building campaign and make the time spent building your link profile much more cost effective.