Precision SEO Copywriting
Website Success Starts Here
Search engine optimized copywriting combines free-flowing creativity with the strict rules of statistics and logic. The resulting text is very measured and disciplined without the reader being aware of it. This allows the visitor to browse undistracted through the content of your site and enables the site to rank for targeted keywords and phrases.
Search engines assess a combined value for all of the words used on the page as well as the frequency and order in which they are used. That value is weighed heavily when determining which keywords a site will be listed for in their search results and how high it will be listed compared to other sites. As a result, well thought out and optimized copywriting plays a major part in the success of your website, in the quality of your visitors, and in your website's conversion rates.
Content That Drives Traffic & Converts VisitorsIt is really, really hard for most sites to rank well if they have little or no written copy on their pages. In fact, unless the site has some serious backlinks or there is zero competition for its keywords, it's just about impossible. Our clients are pleased to find out that they'll receive original, professionally written copy for their web pages as part of the SEO process. While some clients have little or no written copy on their site, some have spent considerable time doing their own copywriting and want the optimization to have a minimal impact on their presentation. Most fall somewhere in between however, having some written or structural elements that they want to keep as-is and some elements that can be changed or revised. A fundamental component of our optimization packages is copywriting and, in fact, it's one of the advantages of having us perform your optimization. You get valuable content for your pages and at the same time, you'll get increased performance for your keywords and more traffic from the search engines. We see time and time again that many SEO firms woefully underestimate the value that well thought out copy brings to the optimization and the value it brings to your actual site. METAPILOT takes great pride in the copy it produces for its clients and the powerful, positive impact it has on their site's search engine results. |
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An Investment in Good Web Page Copy is an Investment in Traffic
It takes considerable work to create copy that correctly focuses an individual webpage. Not only are the keywords important; but so is the theme of the page, the headlines, the word placement and the surrounding vocabulary. Yet all of these important points only have their full effect on the search engines when they work in unison with optimized Meta tags. METAPILOT's SEO copy writing style can drive home the critical information the search engines need in order to rank your site well yet readable and informative you your human visitors.
Good copy writing also speaks of professionalism and attention to detail and your website visitors appreciate a site that clearly describes the company and its products and services. When it boils down to it however, a site is usually about marketing and we work to motivate your visitor into action--whether that be an online purchase, a phone call, email or filling out a form. The words on your site are a powerful tool and METAPILOT makes use of those tools better than most.
It's More Than Copywriting - Its "Creative Technical Writing"
We understand how individual words have the potential for making the search engines stand up and take notice of a site. We understand the potential that written words have for guiding visitors to take the actions you want them to take. Through our work, our clients not only gain increased traffic to their site, they gain a more valuable piece of Internet real estate.
We work with web designers to provide content for their clients--and we can help you too. Professionally optimized content brings in more search traffic to your site than the copy on your marketing fliers will.