Search Engine Optimization Specialists
METAPILOT's flagship service is our organic search engine optimization and when it comes to maximizing your online marketing dollar, nothing beats it. Professional, results oriented, and spam free, our search engine optimization will make your website perform like never before.
A Search Engine Optimized Website Achieves Everyone's Goals
The website owner's goal: To make their website a profitable component of their business.
The visitor's goal: To quickly and easily find the products, information or answers they need .
The search engine's goal: To provide highly relevant results for any keyword /keyphrase search.
the search engine optimization goal: To ensure the site ranks highly for the right keywords and keyphrases.
In a Nutshell
Search engines continue to get better at understanding websites in a manner similar to the way humans do. This means that they are able to scrutinize content and make reasonable decisions about which sites relate best to the terms we search with. The rules they use to make decisions about content, called algorithms, are not made public so search engine optimization specialists research characteristics and patterns exhibited by sites that rank highly, in order to understand what makes them successful and other sites not so successful. When the important ingredients that are missing from a client's site are identified, we make the necessary changes and additions and the site then climbs in the rankings and generates more traffic.
The Ingredients Most Important to Your Rankings
Words- Which words. How many words. The order of words. The spelling of words. The context of words. The competitiveness of words. The words searched for by the visitor. The words used on your competitors' websites. The words used to describe images on your site The words used in links pointing to your site. Words. Words. Words. Optimization is a word game between you, your competitors and the search engines and the winner is the one that gets the most traffic for the least amount of money and the largest return on their marketing investment.
Authority- A weighty component of the search engine ranking algorithm has to do with the importance of a site as compared to other sites on the web that use the same words (sites of similar themes). Backlinks from well established and important websites that point to your site, for example, lend it credibility, and this build your site's authority in the "eyes" of the search engines.. The age of a site is also taken into account and adds to the authority level of a site.
Programming- Correct settings for how your web host points to your domain and additional domains you may own is imperative, as is using search-friendly programming on your site for internal linking and content. Successful database driven and ecommerce sites typically make extensive use of an optimizer to ensure full crawls by Bots and to reduce or eliminate duplicate content.
The Components of Our Search Engine Optimization Service:
- Discovery Interview & Project Management
As specialists in search engine optimization, we know more than just the techniques it takes to get you to the top. We also understand how to take your existing business plan and marketing budget and mold them into an optimization campaign that will bring you a documentable return on your investment. Throughout the project, you'll have access to a dedicated
- Niche Keyword Services
Determining the most effective keywords to be used in your search engine optimization is vital to the success of your project. As keyword specialists, we combine competitive research with research on the habits and trends of those looking for your products and services online.
- SEO Optimized Copy Writing
Ranking well and getting traffic from the search engines requires strong, optimized copy writing. As your search engine optimization specialists, we create original content that targets your keywords and advances your sales goals. Your written content will look great to the search engines and to your visitors.
- Meta Tag Optimization Service
Correctly composed page titles are a must. If you want your web page to have any chance at ranking highly, proper titles and description tagsare an important piece of the puzzle. We specialize in science/art of optimally worded tags that work with your content and links to boost your rankings and your traffic.
- Link Development
Search engines consider one-way links from other websites to yours to be a measurement of your site’s level of authority. Authority influences keyword ranking, crawl interval Proper link building is an ongoing process that becomes increasingly important as you look towards the most competitive keywords in your industry.
- Search Engine Submittal
Any search engine optimization specialist will tell you that you have to be indexed in the engines to get found. We take it a step further, however. Our submittal and indexation process is an important part of attaining your new ranking results in the shortest time frame possible. No guesswork, no automation –its manual submittal following the search engine best practices.
