On-Page SEO

Experts of The Craft Call now

Optimization is a word game SEO practitioners play with the search engines. While some people may love numbers, some may love colors, and others may love drawing, SEO's love words--our SEOs do, anyway. We create them and wallow in them all day long. We keep up to date with how search engines find and analyze them, we check out how your competitors use them, we organize them, sort them, prioritize them, and then form them into bundles that deliver meaning to the search engines and to your visitors.

But that's just the half of it. On-page SEO takes as much knowledge about coding, content management systems, web server software, and machine learning, as it does about language. That is because those things can inhibit or prevent search engines and visitors from receiving the meanings that your website is meant to deliver. When you hire Metapilot, you're hiring that kind of knowledge, too.

Rather than drawing your optimization out over an indefinite monthly service, we prefer to view at your optimzation as a project with a descrete begining and end and we quote it as such. Typically, projects last four, six or twelve months and once the on-page bottlenecks are removed, a site will rankings and traffic levels

Your optimization will include the following:

 

Optimization Consulting and Strategizing
Your optimization project is unique and we treat it as such. Before and during the project, we'll communicate with your marketing staff regarding goals and expectations for your website and we'll tailor the project to fit your business plan.

Website Survey
We've got to figure out what's wrong before it can be fixed. Our website survey lets us evaluate where the bottlenecks are in your on-page elements (architecture, content, web server) and your off-page elements (back links, social media) and what will be required to eliminate them and achieve your desired traffic.

Detailed Keyword Research
We combine competitive research with research on the search habits and trends of those searching for your products online to generate the keywords used in your optimization. The final choices will be those keywords that are relevant to products, services, or information your company provides and which we expect your site will rank highly for and generate targeted traffic.

Copy Revision & Optimization
With optimum keywords in hand, we review and professionally revise the copyso that it is semantically relevant to the target keywords. Sometimes the changes needed are minor, sometimes major changes are necessary. In either case, you end up with a page that is focused on the target keywords and will convert your visit ers into customers at a higher ratio than previously.

Page Titles and Meta Tag Compositions
Page title and meta description work in conjunction with page copy and when implemented correctly, they are instrumental in achieving rankings and click throughs for your target keywords.  These elements focus the search engines on the most important points of page's content and they dictate how your link will look when the search engines list it on their natural search results pages.

Weekly Keyword Ranking Reports and In-depth Web Analytics
You will stay informed on the progress your site is making in Google, YAHOO, and MSN (Bing) results pages on the keywords for which your site is being optimized. Keyword ranking reports will be emailed to you on a weekly basis, as will Google analytics traffic reports during the entire optimization process.

 

 

 

 

 

 

 

 

On Page SEO Factors

 

 

A search engine optimized site achieves everyone's goals:

 

The website owner's goal: To make their website a profitable component of their business.

 

The visitor's goal: To quickly and easily find the products, information or answers they need .

 

The search engine's goal: To provide highly relevant results for any keyword /key phrase search.

 

The SEO's goal: To ensure the site ranks highly for the right keywords and key phrases.