Optimization Consulting for Website Redesigns

 

Preserve Pagerank, Keyword Rankings, & Traffic When Redesigning a Website

METAPILOT specializes only in search. That means 100% of our time is spent on making websites rank better and increasing website traffic from search engines. We've optimized and provided professional consulting on hundreds of websites--from small corporate sites to high-end ecommerce sites and even an official Olympic team website. We don't build 'em though, WeI just re-engineer how the search engines understand them so that they rank better.

All this is to say is you can believe that we know the difference between a proposed website design with good natural ranking potential (one that is easily--and relatively inexpensively--optimizable) and one that will never know the glory of a top search engine ranking for any of its (hopeful) keywords without a serious and costly overhaul.

Consider third party search engine optimization consulting prior to deciding on the new site's design--it is going to help in several ways:

Ensure the site being proposed is actually search-ready

It is not often the case that a jack of all trades, i.e. the Designer/ Programmer/ Web Host/ Domain Name Registrar/ "SEO" actually has enough time to spend learning all the intricacies of Search to produce a site that doesn't have some flaws that prevent maximum search visibility. It takes dedicated optimization personnel

Ensure that the site being proposed won't erase any existing strength your site has with the search engines

Old and ugly doesn't mean anything to the search engines and they may well have assigned substantial value to any number a site's internal pages. Without careful research prior to moving or replacing content on your site, the strength it may have built up since it went live on the web can disappear with a single click of the mouse. You may consider our 30 Day Website Traffic Study before your redesign project in order to get a full understanding of your existing traffic.

Provide an expert opinion on the conversion ability of the site and it's individual landing pages.

We are stats freaks and we know traffic. Every site that we work on gets plugged into a whole battery of website and traffic statistics reports because knowing and documenting the actions of your visitors is a fundamental part of increasing your conversion rate and your ROI.

Ensure that the written material to be employed on the site is optimized fully

Printed sales and marketing literature rarely makes for web copy suitable for driving traffic to your site. What's more, you still must have meta tags composed that compound keyword effectiveness and improve your click through rate. SEO copywriting and keyword research are an integral part of any well-ranking web page.