It can happen to just about any company; derogatory or negative information showing up in the search engines when your name, your brand, or your target keywords are googled. It's bad enough that these sites show up with you on the same page; it's even worse when they show up above your site.
So, how do you deal with it? . Well, our online reputation management service can push those derogatory listings down off of the first page of the search engine results where they will not be as noticeable to your customers or potential customers. By using a combination of public relations and search engine optimization, we make positive or neutral information about your company more visible than the negative information you don't want your clientele to view.Influencing The Search Results
We'll analyze and inventory the online resources that you have direct control and work with you to make modifications to them that will influence the ranking order of the results for the target query. These may be other websites on domains that your company owns, blogs, partner sites, or websites that belong to subsidiaries. We'll also create new resources such as a new blog, press releases, social media profiles that will also take up residence at the top of the search results and help push the negative content down.Monitoring Mentions of Your Brand
You also want to keep abreast of what people are saying about your company in places that don't necessarily show up in the search results for your name or keywords but which can and do influence your clientele--places such as twitter, blogs, forums and video sites. On an ongoing basis, we'll monitor these "user generated content" sites for mentions of your brand and your company name so that any issues that need to be addressed by your customer service can be addressed quickly and efficiently before things get out of hand.