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Focus on Your Title Tag & Description Meta Tag
Meta tag optimization is not usually provided as a stand-alone service --rather, it's typically a componant of our optimization projects. That's not to say we won't do it for you if you ask but you might want to give it a try yourself first and see what kind of results you are able to on your own. The metatag generator tool below and the following info will be helpful if you want to go that route. If you do want our meta tag optimziation service, feel free to contact us.
Grab That Traffic Before it Gets to Your Competitor's Site!
Think of your Meta tags as you would think of the lens on a camera. A good quality, clean, and well focused lens takes a sharp, clear picture. A dirty, scratched, or out of focus lens takes a flawed or even unrecognizable picture. Meta tags are the lenses through which the search engines view the content on each of your individual pages. If the content on those pages is semantically relevant to the words in your title and description tags, you are on your way to a ranking web page.
Want your content to rank higher in the search engines? With meta tag optimization, even bad content can get a rankings boost with the right Meta tags written for it. That's not to say it is going to rank well for competitive keywords but the point is, if you wipe off the lens and twist the focus a little the picture is going to be clearer--even if the subject-matter isn't great.
Another point to remember is that your results, your word choice, and the degree to which you must optimize your Meta tags and content to achieve high rankings are all relative to your search environment (your competitors). You might compare your search environment to a track meet. In a high-school track meet, just as with a lightly competitive search environment, exceptional participants almost always come in first place. In an Olympic track meet, however, ALL the participants are exceptional and, as with highly competitive search environments, the one that comes in first place has achieved not just exceptional performance, rather, it has achieved "the most exceptional performance" relative to the competition.
As far as elements of a successful search engine optimization, Meta tags are at the top of the list--primarily the Description and Title tag. With optimally worded Title and Description Meta tags, your content can flourish in the search engines; with the wrong word choice, that same content can be doomed to trafficless invisibility.
So where do you find these important pieces of code on a web page? Try this: right click on this page and select "View Page Source (Firefox) or "View Source" (Internet Explorer). You see something that looks about like this
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The meta tags are up at the top of the page between the <head> and </head> tags.
It is in situations where "the most exceptional performance" is required, that a website owner would call a professional search engine optimizer.
The next two Meta tags should be on every page on your site. Whether or not you should use the third one ( keyewords meta tag) is debated amongst optimizers.
Title Tag
<title>short, powerful statement with keywords</title>
All the major search engines weight the Title tag very, very heavily. Technically, Title tags are not Meta Tags but it is so common to group it with them that even the professionals will let it slide. When you are talking about Meta tag optimization, you have to be including the title tag, otherwise, there isn't much left to optimize. Sure, the Description tag is important (for click throughs from the search results) but not nearly so.
Well optimized Title tags can be so highly composed that changing a single letter in it can break the optimization for some or all of the site. The thing to remember is that the more competitive the environment, the more critical each letter in the Title tag becomes. It's not that there is one ultimate perfect title that all your competitors are trying to be the fist one to figure out--the content of your page, your URL, your links, your site's age, all combine to create a unique web page environment, which means the title must also be unique if it is to stand up to tough competition.
The Title tag is also the text that makes up the link to your site in the search engine result pages. Our meta tag optimization service strives to compose titles that achieves both strong rankings and quality click throughs.
Description Meta Tag
<meta name="description" content="Two or three sentences utilizing your keywords and providing an overview of the content of the page">
The description Meta tag allows for a slightly wider focus than the Title tag does and certainly allows for many more words than the Title.
Keywords Meta Tag
<meta name="keywords" content="keyword 1, keyword 2, keyword 3, keyword 4">
The most important thing to remember about the keyword tag is that the words it contains do not dictate what words with which visitors will find you in the search engines. Fact is, the Meta keywords tag carries little or no weight with the Google, Yahoo or MSN today. This tag had its hay day back in the '90s and when the search engines were found to be highly vulnerable to spam via keyword stuffing. Though you still see the tag on almost every site (mine included) what words you have there and how many you have isn't going to have an effect on your rankings.
Specialty tags are used to alter the default actions of a search engine Bot:
Robots Meta Tag
<meta name="robots" content="insert data here ">
data=:
- none
- nofollow
- noindex
- all
- index
- follow
The robots tag is not useful as a means to better your rankings in the search engines unless it was used incorrectly and content on a page hadn't been treated by the Bots in the manner expected. A page without this tag gets treated just the same as one uses "all" or "index,follow", which is the default action action taken by robots. However, if you do not want search engines to provide a link to a cached version of your page to those who may be seeking it or if you want to keep archived versions of your page out of www.archive.org, you'll want to use "noindex" in this tag. If you have an entire page with links that you do not want the robots to follow (there are a variety of reasons you may require this), then you would use "nofollow" in the tag. The meta tag optiization service we provide with our organic optimization will determine how best to use this tag.
Noodp Meta Tag
<meta name=”robots” content=”noodp”>
In 2006, site owners in the unlucky situation of having their search engine listings default to the Open Directory Project (DMOZ) version, (which tends to be short and undescriptive) finally got the ability to remedy the problem. Though that situation doesn't seem to impact rankings, it does tend to make your link somewhat less clickable than your surrounding competitors. By using the noodp tag you can ensure your page title will be used as the results listing link and the snippet will be appropriate for the page.
