Since search engines have deemed one-way links to your site from other websites to be a powerful ranking metric, increasing the number of links to your site is critical to the process of strengthening your site to a degree greater than that of your keyword competitors.  More “backlinks” from authoritative sites help to build your site’s PageRank and increase its ranking for your keywords.  Proper link building is an ongoing process but one that becomes increasingly important as you look towards the most competitive keywords in your industry. 

Metapilot’s basic link building service works in conjunction with the content development described above to market your new articles or content pages as resources that owners of thematically relevant blogs and websites should link to in order to provide their readers with new and interesting topics.  In the basic service, we provide well-researched lists of appropriate blog sites that are likely to want to link to specific pages on your site, as well as unique, well thought-out email templates and consulting  that will make it easy for you or someone on your team to contact those blog owners to inform them about the linking opportunity.

Many of your potential clients are online right this minute but certainly, not all of them are currently searching on Google, Yahoo, or MSN. Many of them are messaging on twitter, reading their Facebook, Linkedin, or Myspace page, asking questions in forums, and browsing through bookmark sites such as delicious, reading blogs and viewing videos on YouTube.

Our basic social media marketing service works with you to define a strategy for putting your name in front of potential clients while they are visiting these web 2.0-type sites. Metapilot sets up accounts and profiles in your company name, comments on existing, relevant blog posts, promotes content developed for your site at relevant social media sites, and uploads existing relevant videos to video sites. These are all the things your firm needs to start working on in order to enter into the world of online social media as well as begin laying the groundwork for future online reputation management.

This project includes the creation of 24 specially written pages of content relating to your services and based on keyword research on those services. 

Ranking well and getting traffic from the search engines requires that page copy be written and refined based on keyword and competitive research. Not only does the copy refinement help with your rankings, it will also help with converting your visitors into clients once they arrive to the site and it will help to establish your site as one that is worthwhile to link from other websites and blogs on the web.

In addition to the “big name” directories and the handful of niche directories described on page four, there are hundreds of other potential resources of value where being listed will have a positive impact on your rankings and your traffic. These resources include thematically relevant (non-reciprocal) directories of high quality, and may also include associations and memberships of different sorts. On a regular basis throughout your project, Metapilot engages in the research, submission requests, and the follow up that pull links such as these into your link inventory.

This service includes price of these submissions (for one year).

Optimization Consulting and Strategizing
An optimization is a unique process for each company website.  Some companies need to develop an optimization strategy from scratch, some want more of the same kind of traffic they receive already, some want to broaden the range of keywords for which they receive search traffic, and some want to define more narrowly their traffic to fit a particular strategic direction.

Website Review and Architecture Optimization
Once your web designer has completed your site, the basic architecture will require close review to ensure that it the site fully crawlable by the search engines and that its linking structure maximizes internal page strength.  This process includes the addition of sitemaps, review of robots.txt file, and coding changes that may be necessary to the .htaccess file.

Detailed Keyword Research
Determining the most effective keywords to be used in your optimization is crucial to the success of your project. We combine competitive research with research on the search habits and trends of those searching for your products online to generate the keywords used in your optimization. The final choices will be those keywords that are relevant to products, services, or information your company provides and which we expect your site will rank highly for and generate targeted traffic.

Content Revision & Optimization
Once we've researched the optimum keywords to target for your project, we review and professionally revise the copy on the homepage so that it is semantically relevant to the chosen keywords. Sometimes the changes needed are minor, sometimes major changes are necessary. In either case, you end up with a page that is focused on the target keywords and will convert your visit ers into customers at a higher ratio than previously.

Page Titles and Meta Tag Compositions
Page title and meta tags work in conjunction with page copy and correctly they are instrumental in achieving search engine traffic for your target keywords.  These elements focus the search engines on the most important points of information within the page and they dictate how your link will look when the search engines list it on their natural search results pages.

Indexation and Search Engine Submittal
Complete crawling and indexation is important in attaining your new ranking results in the shortest period possible. We make sure that search engines are able to crawl and read you content. In addition to verifying that nothing is hindering this process, we'll also provide you with a revised .xml sitemap and verify your site through Google Webmaster Tools. 

Weekly Keyword Ranking Reports and In-depth Web Analytics
You will stay informed on the progress your site is making in Google, YAHOO, and MSN (Bing) results pages on the keywords for which your site is being optimized. Keyword ranking reports will be emailed to you on a weekly basis, as will Google analytics traffic reports during the entire optimization process.

Full access to the real-time and historical data about your website traffic means you can follow the progress of the optimization from start to finish.  Included in the stats are hourly, daily, weekly and monthly number of visitors, keyword usage, geolocation, paths through your site, and more.