Local Search Marketing
The Yellow Pages Aren't the Yellow Pages Any More...
The search engines have essentially swallowed up what used to be the demand for printed yellow pages and as of 2007, more people use the search engines for finding local companies than they use the printed yellow pages. That means companies that are already taking advantage of local search marketing have an early leg up on thier competitors. The search engine's local search marketing features are easier to use than the yellow pages and it provides more detail about the listed companies--and they don't charge to be listed. Our local search optimization service will get you listed and refine your listing so that it shows at or near the top for your company's primary virtical market.
Local search results are listed at the top of the search results pages (goolgle lists the top ten local results while Yahoo and MSN list the top three) when the search engines deem it is appropriate--typically when a city is named in the search keyphrase.The rest of the listings can be viewed by clicking on the "More results near..." link beneath the first three. There are obvious visibility and traffic benefits in having your company name, phone number and address showing up in the top three listings. Local search engine optimization determines what specific information should be included in your listing to give your company the greatest opportunity to be found at the top.
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Besides the basic listing that shows up in the natural search results, your local search listing is also closely tied to the "Maps" feature, where substantially more info about your company and products can be interacted with by visitors. There are many facets to the local search marketing listing that your business can take advantage of, including interactive maps and directions, text messaging, the ability to add photos, as well as social media features that allow visitors to write reviews of your business and services.
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Yahoo, Google, and MSN each have different interfaces for their local search and differnet features that can be made use of. While the majority of these feature are free for the business owner to use, it can take a fairly substantial amount of time to figure them out and how to make the most of them. Since the whole reason for getting your business included is for increased local visibility and traffic many companys simply request us to handle it for them. In addition to our organic search engine optimization service, Our local search marketing service sets up your account and efficiently gets all your information in place and listed as close to the top as absolutely possible..
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