Forensic SEO Analysis & Consulting

 

It is not uncommon that in the course of a website’s redesign, some aspect of its “search engine footprint” is significantly altered.  As a result, factors that had once helped push the site up in the rankings and helped it enjoy strong search engine traffic are no longer doing so. 

Our Forensic SEO Analysis & Consulting service can step in after-the-fact to solve this problem, if this has occurred to your site.  With years of experience in solving search engine visibility problems for hundreds of websites, we are experts at our craft, we know what problems to look for, and we know how to resolve them for you.

Our service includes:

Review and analyze current search engine indexation

    • Analyze differences between the amount of content Google currently has indexed and what it used to have indexed before the site’s rankings changed dramatically.
    • Review data in .htaccess file
    • Review of robots.txt file
    • Analyze current site’s content and meta tags compared to that of the previous site
    • Review and analyze current site architecture and when possible, compare it to the site architecture of previous site.
    • What differences exist in the way Google and other search engines used to be able to crawl your site compared to how they crawl the site today.
    • Review current and historical traffic stats and analytics
    • Work to pinpoint which of the site’s web pages or keywords are not producing traffic as they had in the past.
    • Review Google Webmaster Tools
    • Review for red flags indicating problems with content analysis, crawling, or sitemaps

We know that you don’t want to roll back to your old website design to solve the problem—you just want to make your new site function at least as well as your old one did and then move on. To that end, we’ll pinpoint specific issues within your new site that need to be fixed and provide you with guidelines to get it done—and f you don’t have the HTML /programming expertise to get it done in-house, we can provide you with a proposal to take care of that part of the project as well.

How effective is our forensic SEO? Extremely effective. We don’t, however, guarentee a project’s outcome. The reason is that many factors play into how your site ranks and/or used to rank and our tools can see back in time only so far. Our service is most effective when we have intimate knowledge of your site’s statistics and backlinks for a time frame prior to when your rankings changed but even if we don’t, we’ll do all that’s possible to get your site back on the right track.