Frequently Asked Questions about our Packaged Optimizations

What sites can best use these packages?

Our standardized packages are well thought-out groups of services designed for website owners who want to take meaningful steps towards a well-optimized site but have only a limited budget with which to work.

 

What is the difference between these packages and your custom optimizations?

These packages have been developed over years of experience working with newer sites with smaller budgets and they represent the sweet spots in terms of what is most valuable to those types of sites. While there is usually "considerable expectation" and responsibility for us to achieve high rankings for targeted keywords in our custom projects, we don't emphasize ranking results in these packages as much as we emphasize ensuring a site is making a wise investment in the basics necessary for increased search engine visibility and traffic.

 

How come these optimizations are so inexpensive?

Our packages are designed to focus time and expertise on very specific areas that tend to be the most problematic for un-optimized sites--and resolve those problems. You get the same experience and expertise that goes into our custom projects but instead of going after every single possible problem, we sharp shoot those issues that have proven to be most important to search engine visibility.

 

How come these optimizations are so expensive?

You know, you would be hard pressed to find a company that can provide such a high quality of service for the price. Now, there are a lot of "cheesy", valueless services available out there as well as, perhaps, more than a few companies that are better at selling an optimization project than at actually executing one and you might well get a lower price from them. On the other hand, you may well find a few companies that actually will do more for less --(we sure did when we first started out). Feel free to seek them out but you can feel confident you've found the real deal here.

 

Which package will get me to page-one on Google?

If certain competitive situations exist, any one of these packages are all that might be needed to shake a site loose and get it ranking for a target keyword. BUT, in terms of a typical "full blown" custom search engine optimization project, even the Maximizer Package is a quite limited in its scope--and the StreamLiner and BaseLiner packages are even more so. This is to say that any website owner who will only be satisfied with achieving high rankings for specific keywords should choose our customized services which are geared more towards performance than our standard packages.

 

Which package is best for my site?

The more (wisely) you invest in your site, the more profitable you should expect it to be. The BaseLiner start with targeting elements of your homepage that are key for search engine visibility--regardless of the site's size, age, niche, or competition. The StreamLiner expands on that and targets key elements on up to ten additional pages of your site giving each of them the opportunity for better visibility for their unique keywords. The Maximizer goes even further by adding five pages of unique content to your site, each optimized for additional keywords. The site also gets scheduled for monthly analysis and revisions aimed at promoting your sites visibility for its target keywords. The more work you have us put into your site, the greater your rewards will be.

 

Shouldn't you submit my site to eleventy million search engines too?

The submittal of your site to some ungodly long list of "search engines" is a valueless service. Between Google, Yahoo, MSN (the primary search engines) and their partners (the small handful of second tier search engines that get their search results from one of the primaries) there just aren't many other search engines that are going to send you traffic. By submitting your site to the primary search engines, you've got your basis covered if you're looking for visibility in the North American market.

 

Do you need to have access to my hosting account to proceed with the optimization?

No. That's because we write detailed instructions that go along with the optimization changes to be implemented so that either you or your design team can make the changes to the html. METAPILOT is available for email or phone support at no charge if any additional help is required making the recommended changes.

 

If I add on the Monthly Optimization & Maintenance, will I rank higher?

The best answer is "It's quite likely." Unless the competitiveness of the keywords being targeted is substantial, the addition of several hours per month devoted to analyzing your traffic (i.e., what keywords are bringing you traffic--and how much traffic they're bringing compared to what was expected; what keywords are not bringing in expected traffic; should we step up to a more competitive keyword and expect to rank high enough to get traffic for it ; how are changes in keyword rankings effecting your traffic from the search engines; based on traffic stats, would it be better to drop our efforts for one particular keyword in favor of emphasizing another, etc.) and revising and creating new content can make a world of difference to your traffic.

The other important part of the answer is that if you have not added the Monthly Optimization & Maintenance, then you are asking us to to only half of our specialty (which, of course is why they're priced so aggressively). Strong analysis of your stats over a period of time gives us a better understanding of how your site performs and of your keyword niche and that knowledge enables us to fine tune your optimization.

 

We've already done keyword research and revised our page copy why should we have you do it again?

If you've done a great job on some or all of your web pages and you feel there is no room higher rankings or more traffic with the keywords you've targeted, you should investigate either the Maximizer Package or have us quote a custom project. a custom optimization package. Remember, a website owner with definite expectations of achieving high rankings for specific keywords should choose our customized services.

 

What guarantee do I get if I purchase one of your packages?

We guarantee you get serious experts working on your optimization and that they will provide the agreed upon services within the agreed amount of time. We guarantee that we won't lead you down the wrong path as far as services that are necessary for your site. We guarantee an optimization that uses techniques listed within the search engine's webmaster guidelines (unless you ask otherwise). We guarantee that we will add real value to your site and your business.

 

What if I have a question that isn't answered here?

Give us a shout at 305-728-4735 and ask for Chris or fill out our contact form--we'll be happy to hear from you and happy to answer your questions.