Ongoing Content Strategies
Focused Content Solutions For Your Website and Blog
Engaging Content Helps Your Rankings
Content's purpose is to be discussed and to get shared from one reader to another. That's because comments and shares indicate importance and Google prefers to rank content that is important.
After the technical aspects of SEO are taken care of, search visibility is all about having content that your audience wants to engage with. Metapilot's recipe is this: one or two hand-picked business objectives, a couple of buyer personas, a list of social influencers, a content piece that your audience will find useful and sharable, and a social outreach effort. Mix thoroughly and apply on a daily, weekly or monthly basis, depending on your budget and goals.