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Ongoing Content Strategies

Focused Content Solutions For Your Website and Blog

Engaging Content Helps Your Rankings

Content's purpose is to be discussed and to get shared from one reader to another. That's because comments and shares indicate importance and Google prefers to rank content that is important.

After the technical aspects of SEO are taken care of, search visibility is all about having content that your audience wants to engage with. Metapilot's recipe is this: one or two hand-picked business objectives, a couple of buyer personas, a list of social influencers, a content piece that your audience will find useful and sharable, and a social outreach effort. Mix thoroughly and apply on a daily, weekly or monthly basis, depending on your budget and goals.

Your content strategy audit is a powerful, stand-alone resource for your marketing team, your writers, and/or your PR folks. With it, they'll be able to focus their efforts on those tasks that will provide the biggest payoff for your organic search visibility. Your audit will contain:

  • Creation of one or more buyer personas: Composite identities of the targeted audience and provides a voice to use for communicating to that audience.
  • An audit of your existing contentAn evaluation of what's working with your content, what's not, where the gaps are that are preventing your site/content from reaching its potential, and what needs to be done to fill them.
  • An audience needs analysisIdentify topical information that your buyers find useful as they reach their buying decisions.
  • Editorial calendarCustom list of blog post title/topics, article topics, press release ideas, and video ideas all crafted to address specific business objectives and promote sharing with and between your social audience.
  • Lists of social media influencersA list of the most influential social profiles in your niche on twitter, facebook and Google+ so that you can optimizer your networking efforts.
  • Actionable RecommendationsA list of additional actions you can take to make your new content work harder at building your brand and your web traffic.
  • If your in-house resources don’t permit the time or energy to execute a strategic content campaign, Metapilot can implement it for you. Implementation can be on a one-time, monthly, or quarterly basis. Each cycle, Metapilot implements an additional phase of your strategy and creates a cohesive package of authoritative content in the form of blog posts, off-site articles, press releases, and/or videos, and performs the outreach that encourages social sharing and builds brand awareness and traffic for your website.

  • Content Strategy Audit Metapilot performs a complete content strategy audit, including stakeholder interviews, development of one or more buyer personas, an evaluation of your existing content, an audience needs analysis, development of an editorial calendar, and documentation of the social influencers most likely having an impact on your target audience.
  • Social Networking SetupThe power of social media extends well beyond the simple broadcast of your message--using it as a means to network, build relationships, and promote engagement with your content is where its true value lies. Metapilot will research the social networks most pertinent to your niche and complete the set up your profiles there so that they're ready for your outreach campaign.
  • Strategy Implementation Metapilot sets the wheels of your content strategy in motion. We'll work with specialized content producers to create the content described in your editorial calendar. We integrate with your in-house resources as described in At pre-defined intervals,