Should I Buy & Utilize Keyword-rich Domain Names to Supplement My Main Domain

by metapilot on October 8, 2009

Be careful with this.  Many people adopt the line of thinking that buying additional keyword-rich domain names will make the process of getting more traffic to their main domain easier. Let me tell you, if you can’t sit at a table with a group of experienced SEOs and hold your own discussing in-depth SEO topics, then reach in, pull that idea out of your head, and throw it away.

The vast majority of people who take that path end up spending more time working to get that traffic (and those sales) to their site than if they just spent the time on their own site to make it rank for the keywords included in the new domain names. I mean, if you can’t get your main site to rank for “barber shop cityname,state” or “barbershop townname” it’s likely your time and money would be more wisely spent picking up some SEO knowledge. Do yourself a favor: forget about those domain names you just bought and let their registration lapse when they come up for renewal next year.

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