February 13th, 2008 by metapilot

Yes, METAPILOT is a local Miami Company. Check out our site here: Miami search engine optimization . We’re available by phone or in person to speak with you about meeting your site’s sales goals.

Everyone should understand the difference between rankings and profitability.

There are numerous companies out there that speak primarily about getting you rankings for keywords. On the surface it may look good but when you look more closely and correlate your web stats with your marketing spend and your online sales, you can get the feeling that things are a little too heavy on the budget side and much too little light on the sales side. Working with a company that is focused on your business goals and your profitability on the other hand, a company experiences a symbiotic relationship between their traffic, sales, and search engine optimization budget.

We Believe that search engine optimization is about greater profitability for your website.

Keywords, rankings, backlinks, traffic all have different meanings to different website owners but the common denominator for all companies investigating search engine marketing is profitability. We understand that. We also understand the responsibility you place in us to achieve bankable results for your company.

With the goal of making more money online, companies look to SEO as an investment in the efficiency with which their site attracts potential clients and moves the visitors towards and into a transactional activity. This is true regardless of whether you are selling products or services online, generating leads, and/or monetizing your site with Google adWords.

Yes, Rankings are important.

But convertible traffic that provides your company with a measurable return on your search engine marketing investment is something you can take to the bank. On the other hand, being #1 for some term that an optimizer pulled out of their !%s and can’t show you how much traffic you’re getting for it or how many sales that traffic generated is not.

For Example:

METAPILOT ranks highly for terms like “miami search engine optimization”, “search engine optimization maimi”, “miami search engine marketing”, “miami internet marketing” and a slew of others that are similar. That might sound worth while–and certainly for companies that primarily do business locally (like miami real estate, for example), local keywords like that create a lot of business–but keywords like those is not where our traffic comes from. Our most profitable search engine traffic comes from well thought out terms for which we have developed specialized content. (For competitive reasons, we won’t mention those keywords here.). The point is, real search engine optimization takes a holistic approach to building the value of your site–one that you the business owner can realize bankable results for.

Your business goals are important to us.

Our relationships with our clients are strong and long-lasting. We provide real value for the projects we are hired to undertake. Customers sense that when they call us for the first time and they realize it fully as their optimization projects progress. See what you can achieve when your website, your marketing budget, and METAPILOT work in unison.