Maintaining Your Google Local Maps Listing When Your Business Address Changes

by metapilot on January 2, 2010

I answer questions from time to time over at LinkedIn and here’s a recent answer I gave regarding how to go about maintaining your placement in the Google Local Business Listings (Google Local / Google Maps) when your business moves or changes addresses.

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High Converting Landing Pages

by metapilot on November 27, 2009

Optimized Landing Pages for Organic & PPC Traffic

Well optimized & effective landing pages are designed with a very focused goal–to generate and convert targeted PPC and organic search traffic.

A landing pages is one that is designed specifically to appeal to a targeted segment of your website visitors. Target segments may be unique search keywords, marketing campaigns, PPC Campaigns or specific webpages/websites from which visitors arrive.

A landing page the first page that a visitor arrives to when coming to a website.

If a visitor had performed a keword search in Google and clicked on an organic result, that person would have “landed” on either your home page or an interior page on your site. If a visitor had performed a search and clicked on your PPC ad, that link would have taken the visitor a specific page on your site. If it was a banner ad that a visitor clicked on that brought them to your site, then the banner ad brought them to a specific landing page on your site. [click to continue…]

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SEO Stuff to Watch Out For When Redesigning A Website

November 4, 2009

If your site is brand new, has no backlinks, and gets no search traffic, don’t worry about the redesign effecting your rankings–just go for it. If your website is not in that situation, these are the things to pay close attention to from an SEO perspective.

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Setting Up A New Blog – Root Directory, Sub Domain, or Subdirectory

November 3, 2009

Thousands of new blogs are set up every day and there is always a question on how and where to set them up.  Often blogs are set up on domains that have no other content on them but boatloads are set up on domains that already have an existing website.  The best way to set [...]

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Changing the Information Under Your Website Link (Your Snippet) In Search Engines

October 21, 2009

The information under your website link is called a snippet and the information contained in the snippet varies depending on the search engine but the majority of the snippet comes from the meta description tag found near the top of the html of each page. Google and Bing tend to construct the snippet entirely [...]

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Stay for Cheap in South Beach—A Vacation And SEO Destination

October 20, 2009

OK,  so here’s a little bit of content done for a client a few years ago that didn’t make it onto the site. Being that Metapilot is a Miami-based SEO company… it’s relevant…kinda.
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Exclusive deals and discount values on your hotel stay in South Beach. Save your money for the nightlife, shopping, game fishing, or maybe [...]

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Metapilot On blogtalkradio

October 19, 2009

I attended a RefreshMiami meeting with speakers discussing the legal sides of starting your own company a week or so ago and was interviewed by Ken English on blogtalkradio.com.  There were a lot of people milling about us and there was a fair amount of background noise but the interview came out decent enough, [...]

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Your To Do List For Your New Website SEO

October 19, 2009

When it come to prioritizing a to do list of SEO tasks for your new website, perhaps the most important thing to understand (and for some, the most difficult) is that the wording in your title tag and the wording used in your content work in unison with each other as a guide to let [...]

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Do Search Engines Show a Current Version of Your Web Page or an Older Version in Their Results?

October 13, 2009

It’s not unusual for a website owner to be aware that the web page snippet (the snippet is the two or three lines of information that show up under your link in the search results and is generally composed of some portion the page’s description meta tag and perhaps, a few words pulled from the [...]

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Is it Important to Submit My Website Search Engines More Than Once?

October 10, 2009

You are smart to be critical of individuals and websites that promote submitting a website to the search engines on a continual basis. Years back, this was a standard (and worth-while) SEO practice but these days, the only ones who promote it’s value are those who are trying to make a buck off the ignorance [...]

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