The BaseLiner optimization package was created with the special needs of the small business website in mind. These websites are often created from templates that contain un-optimized architecture and/or make use of off-line marketing material that wasn't created with search engine optimization in mind. The overall goal is to correctly line up the most important search engine elements, document pre- and post-project traffic, and ensure the site is on a proper course to gain additional strength and traffic in the future.

This package takes your small business site and implements all the optimization necessities normally required to find your site high in the search engine rankings for a carefully considered small handful of keywords. Its short project length helps keep the price down while still allowing a highly skilled SEO to execute your optimization and be available to speak with by phone during the project.

"Pricing" This is the total project price. No bells or whistles with the BaseLiner, just a short, hard-core project. Price will vary depending on primarily on the architecture of your site, how much content needs to change, and the competitiveness of the target keywords.

"On-page optimization" techniques are those that deal with changes directly on your web pages. For these, we work with your existing web designer to implement the changes. The deliverable for your project will provide clear detail and instructions and will contain all the revised content, meta tags, and archtectural changes necessary for the optimization.

"Off-page optimization" deals with ranking factors that exist outside of your website and your domain, such as link building and social media factors. The BaseLiner takes a minimalist approach to link building and gets your site listed on about 50 valuable directories over the course of the project

"Analytics & Reporting" Visitor traffic statistics are a very important component of your SEO project. With them, you'll be able to identify the increases in your traffic and the greater number of keywords people are finding your site for. If you don't have tracking set up on your site already, we'll set up Google analytics for you and show you how to use them.