The Art & Science of Search Engine Optimization
With a unique combination of technical SEO and content creation experience, Metapilot brings you and your audience together in ways that make your website more visible in search results . My approach helps your company increase engagement with the audience that's searching for your product and leverages that engagement to earn your site greater authority and visibility in organic search. It's the kind of SEO your company needs--today.
A thorough site audit to ensure it resonates with the search engines
Steer clear of penalties and implement practices that keep your architecture, link profiles, semantics from standing in the way of your site's indexation and rankings. See what an 8 year veteran of SEO and an Expert-level member of Moz can do for your search engine visibility.
Advanced Website Survey
Back Link Profile Survey
Competitive ResearchChoose SEO > > >
A strategic plan to publish content that resonates with your audience
Align your pitch with the needs of your customers. They are searching for your product and they need Google to rank you where they can see you. A custom content strategy designed around your unique business objectives, your budget, and your market is what will get you there.
Identify Receptive Audiences
Create More Effective Content
Build AuthorityChoose Content Strategy > > >
Implement best practices so your storefronts resonate locally
Hang on for the wild ride that local search is going to take your company on in the near future. Local search bridges your website, physical storefront, social networking, mobile & organic visibility. Have Metapilot optimize your local business listings for maximum exposure.
Better Mobile & App Visibility
Google+ Structured Markup
Broader N.A.P. Syndication
Greater Local RelevanceChoose Local Search > > >
The philosophy of Google has been moving away from keywords; from strings towards things"
Matt Cutts, Head of Google’s Web Spam Team, May 2013
Why is Google moving away from keywords? Because not only does it now have a powerful alternative, but by doing so, it provides better search results. Jettisoning the legacy of keywords and key phrases as strong ranking factors frees the top of the search results for pages that are relevant to a search query by virtue of the social activity that takes place around them. It turns out that, just like in the real world, what's being said about a particular piece of content and who's saying it is a powerful indicator of its importance. With the help Google+ and other social sites, Google's moving full steam towards factoring social profile activity and sentiment around content into its search results
Engagement takes content, it takes an audience, and it takes a reason and a mechanism to share. Those are your quests if your business objectives require profitability online.
Web Designers, Public Relations teams, Audio & Video Producers, Marketing and Branding Firms, Business Consultants
On their own, your services are powerful marketing tools, and when coordinated with an integrated content strategy, their impact on your client's SEO and search engine visibility multiplies. Your clients want more from you if you can give it. We'd like to help you do that.